Analyst Ratings January 29, 2026

JPMorgan Boosts Meta Price Target to $825, Citing Strong Revenue Momentum

Bank points to robust Q1 revenue outlook and AI-driven engagement gains as reasons for the lift; other brokerages also moved targets higher

By Leila Farooq META
JPMorgan Boosts Meta Price Target to $825, Citing Strong Revenue Momentum
META

JPMorgan raised its price target for Meta Platforms Inc. to $825 from $800 and kept an Overweight rating, citing a strong first-quarter revenue outlook with growth pushing into the 30% range. The bank said projected 2026 revenue could cover expected total expenses of $162 billion to $169 billion and capital expenditures of $115 billion to $135 billion. JPMorgan also highlighted operating income improvement in 2026, Reality Labs operating losses peaking in 2026, and tempered near-term expectations for a frontier large language model.

Key Points

  • JPMorgan raised its price target on Meta to $825 from $800 and maintained an Overweight rating, citing a strong Q1 revenue outlook with growth entering the 30% range.
  • JPMorgan projects 2026 revenue could offset Meta's projected total expenses of $162 billion to $169 billion and capital expenditures of $115 billion to $135 billion, with operating income growth expected in 2026 and Reality Labs losses peaking in 2026.
  • Several other brokerages adjusted price targets upward - including Scotiabank ($700), BMO ($730), BofA ($885), Citizens ($900) and William Blair - citing AI-driven engagement gains and improved ad metrics.

JPMorgan has lifted its target price on Meta Platforms Inc. to $825.00 from $800.00 while retaining an Overweight rating, pointing to a stronger-than-expected revenue trajectory as the primary justification.

The firm said Meta's first-quarter revenue outlook appears robust, with growth entering the 30% range. JPMorgan indicated that such revenue trends suggest 2026 top-line results could be sufficient to offset Meta's projected total expenses, which the bank places in a $162 billion to $169 billion range, as well as capital expenditures estimated between $115 billion and $135 billion.

Doug Anmuth, the JPMorgan analyst covering the stock, described the situation as establishing bottom-line guardrails, with the bank forecasting operating income growth for Meta in 2026. He also noted that Reality Labs' operating losses are expected to be similar to last year's level, which JPMorgan views as a peak for those losses in 2026.

On the artificial intelligence front, JPMorgan said Meta has moderated expectations for delivering a frontier large language model in the first half of 2026. Instead, the company is emphasizing initial models that will be "good" and demonstrating a path toward the frontier model over the course of the year.

Market reaction after Meta's earnings release was positive in the short term: shares traded up roughly 7% in after-hours trading. JPMorgan cautioned, however, that some pushback is likely and could make those gains difficult to sustain. The bank's forecast for 2026 free cash flow remains modestly positive at $5 billion.


Other brokerage updates followed Meta's quarterly results. Scotiabank raised its price target to $700, and BMO Capital increased its target to $730, with both firms keeping their existing ratings. BofA Securities raised its price target to $885 and called out artificial intelligence as a key contributor to Meta's performance. Citizens kept a Market Outperform rating and set a $900 price target, highlighting AI's role in improving user engagement, particularly via Instagram Reels. William Blair maintained an Outperform rating and pointed to rising engagement metrics.

Meta's fourth-quarter operational indicators cited by these firms included more than 3.5 billion daily active users across its platforms, an 18% increase in ad impressions, and a 30% jump in Instagram Reels watch time. Analysts and the brokerage community framed these metrics as evidence of Meta's focus on AI and user engagement as central strategic levers.

Taken together, the analyst moves reflect a consensus that Meta's recent results and guidance support higher valuations, even as firms weigh near-term risks such as sustaining post-earnings share gains and the timing of advanced AI model releases.

Risks

  • Post-earnings share appreciation may face pushback that could make after-market gains difficult to maintain, impacting investor returns and market sentiment - relevant to equity markets and technology sector investors.
  • Reality Labs operating losses, while projected to peak in 2026, remain a source of expense and uncertainty for Meta's profitability and cash flow - impacting capital allocation and investor confidence in the tech/hardware initiatives.
  • Timing and performance of advanced AI development: Meta has tempered expectations for a frontier LLM in the first half of 2026, signalling potential delays or slower near-term advancements, which could affect anticipated product-driven engagement gains and monetization.

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