DA Davidson raised its price objective on Gold.com to $53.00 from $45.00 on Tuesday and reiterated a Buy recommendation for the shares. The firm framed the increase around the recent behavior of precious metals prices and company-specific margin dynamics.
At the time of the note, Gold.com was trading near $44.10, close to its 52-week high of $44.47. The stock has recorded a 66.57% gain over the past year and an especially strong 101.21% return over the last six months, according to InvestingPro tracking cited by the research firm.
DA Davidson attributed the higher price target to a combination of rising spot prices for both gold and silver and a rise in volatility across precious metals markets. The firm said those market moves, combined with widening spreads between retail pricing and spot prices identified in its proprietary weekly price checks across multiple e-commerce sites, point to the potential for improved margins at Gold.com.
In addition to margin dynamics, DA Davidson flagged demand-side indicators. Its Google trends tracker showed that unit demand appears to be increasing even as prices rise, a pattern the analyst said could position Gold.com for results that exceed expectations if the trend continues.
The $53 target is supported by a valuation assumption of 8 times Gold.com's calendar 2027 EBITDA. DA Davidson also noted that it expects accelerating trends to become visible in the March quarter, which underpins the updated valuation and the Buy stance.
The analyst update follows a period of corporate changes for the company. Gold.com, which formerly operated as A-Mark Precious Metals, adopted its new name and moved its listing to the New York Stock Exchange. Those actions were completed after the company filed a Certificate of Amendment to its Certificate of Incorporation and received board approval for the changes.
DA Davidson's coverage of the company has evolved alongside these developments. The firm previously raised its target on A-Mark Precious Metals to $34.00 after the company's first-quarter fiscal 2026 results, and later lifted the target to $42.00 for Gold.com while underscoring benefits tied to higher silver pricing.
Taken together, DA Davidson's note emphasizes a mix of market-driven and company-level factors - stronger precious metals spot prices, increased volatility, expanding retail-to-spot spreads and rising unit interest online - as the rationale for a higher price objective and a maintained Buy recommendation.