DA Davidson on Monday bumped its price target for Brunswick Corp (NYSE:BC) to $76.00 from $68.00, while keeping a Neutral rating on the recreational marine and outdoor products manufacturer.
The firm said the increase followed Brunswick’s fourth-quarter 2025 results, which outpaced analyst expectations, and reflected the company’s formal outlook for fiscal year 2026. DA Davidson noted that Brunswick’s 2026 guidance was largely in line with Wall Street consensus.
At the same time, the analyst team warned that incremental tariff costs will remain a negative factor for Brunswick’s profitability, with most of those impacts expected to surface in the first quarter of 2026. The firm also signaled caution about assuming that projected cuts in interest rates will automatically produce an inflection in retail sales across the remainder of 2026.
DA Davidson did acknowledge a potential competitive tailwind for Brunswick’s Propulsion segment tied to tariff pressure on the company’s largest competitor, but that potential benefit did not prompt a change to the Neutral stance.
The newly established $76.00 price target corresponds to an 18.0x multiple on DA Davidson’s fiscal 2026 earnings estimate of $4.20 per share. That earnings forecast is slightly higher than the firm’s prior estimate and sits just below the consensus figure of $4.21 per share.
Brunswick’s reported fourth-quarter 2025 results provided the near-term backdrop for the updated target. The company posted earnings per share of $0.58 versus the $0.57 that had been expected, a 1.75% earnings surprise. Revenue for the quarter reached $1.33 billion, ahead of the $1.21 billion forecast by 9.92%.
Despite the upside in both EPS and top-line revenue, Brunswick shares traded lower in pre-market trading following the release.
In a separate analyst action, Benchmark raised its price target on Brunswick to $90 from $75 and maintained a Buy rating. That adjustment represents a 20% increase from Benchmark’s previous valuation.
These analyst moves and the company’s quarter highlight two central themes: near-term revenue and earnings resilience against cost and tariff pressures, and ongoing uncertainty about consumer demand recovery tied to interest rate trajectories. Investors will be weighing the offset between tariff-related cost drags concentrated in early 2026 and any modest competitive advantages within Brunswick’s propulsion business as the year unfolds.