Analyst Ratings January 23, 2026

DA Davidson Increases Heritage Financial Price Target to $32 on Strong Q4 and Strategic Growth

Positive Net Interest Margin and Robust Revenue Growth Highlight Bank’s Upside Potential

By Derek Hwang HFWA
DA Davidson Increases Heritage Financial Price Target to $32 on Strong Q4 and Strategic Growth
HFWA

DA Davidson has revised its price target for Heritage Financial upwards to $32 from $29, maintaining a Buy rating. The brokerage highlights the bank's improving net interest margin in the fourth quarter of 2025, alongside strong revenue growth and anticipated benefits from an impending acquisition. Heritage Financial's earnings have recently exceeded market expectations, positioning the bank favorably among its peers.

Key Points

  • DA Davidson increased Heritage Financial’s price target to $32, raising it from $29, while maintaining a Buy rating.
  • The bank’s net interest margin improved notably in Q4 2025, aligning with nearly 16% revenue growth over the previous twelve months.
  • The forthcoming Olympic acquisition expected in early Q1 2026 is projected to provide further margin support.
  • Heritage Financial’s credit quality remains superior to peers, with net loan growth anticipated as payoffs decrease, highlighting operational strength.

DA Davidson has upgraded the price target for Heritage Financial (NASDAQ: HFWA) to $32.00, up from the previous forecast of $29.00, reaffirming a Buy recommendation on the shares. At present, the stock trades near $27.67, revealing what investing analytics describe as an undervalued opportunity given its appealing price-to-earnings ratio of 13.98, despite solid recent operational performance.

The investment firm pointed to Heritage Financial’s enhanced net interest margin (NIM) in the final quarter of 2025 as a prominent driver of its revised outlook. This NIM improvement is in harmony with the bank’s significant revenue increase of 15.96% over the past year, underscoring the financial institution's expanding earnings capacity.

Further bolstering this positive outlook, DA Davidson noted the anticipated closing of Heritage’s acquisition of Olympic, expected early in the first quarter of 2026, which should act as an additional margin support mechanism. Such strategic moves reflect the bank’s focus on growth and margin enhancement.

The brokerage also forecasts growth in net loan balances as the volume of loan payoffs diminishes, while credit quality metrics at Heritage remain stronger than those of comparable banks, supporting a solid asset base.

Looking towards the end of 2026, DA Davidson projects Heritage Financial’s return on assets (ROA) and return on tangible common equity (ROTCE) to reach approximately 1.30% and 14%, respectively, suggesting continued efficient capital deployment and profitability.

Heritage Financial recently disclosed its fourth-quarter earnings for 2025, posting results that surpassed analyst expectations. The bank reported earnings per share of $0.65, exceeding the anticipated $0.56, representing a positive surprise of 16.07%. Revenue also slightly outperformed forecasts, coming in at $66.35 million against the expected $66.1 million. These outcomes affirm the bank’s robust financial health and operational efficacy in the quarter.

The strong earnings and revenue performance have attracted significant attention from market participants, with the emphasis placed firmly on these solid financial achievements rather than solely on share price fluctuations. The capacity of Heritage Financial to consistently exceed earnings expectations may play a pivotal role in driving forward-looking analyst assessments.


Risks

  • The timing and successful completion of the Olympic acquisition remain a factor to monitor, as delays or issues could impact margin expectations.
  • Potential changes in credit conditions or worsening loan payoffs could disrupt forecasted loan growth, affecting bank earnings.
  • Market valuation pressures and economic uncertainties might influence stock price performance despite current fundamentals and rating upgrades.

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