Analyst Ratings January 29, 2026

BTIG Sticks With Buy on Birkenstock, Sees Large Upside to $65 Target

Analyst reaffirms conviction after investor day; peers have trimmed targets amid cautious sentiment

By Nina Shah BIRK
BTIG Sticks With Buy on Birkenstock, Sees Large Upside to $65 Target
BIRK

BTIG has reaffirmed a Buy rating and set a $65 price target on Birkenstock Holding plc (BIRK) after the company’s Investor Day in New York City. With shares trading near $37.57, the target implies roughly 73% upside. BTIG highlighted the company’s margin profile, manufacturing model, and prospects for continued double-digit growth, while also trimming parts of its forecast to reflect recently pre-announced results and updated long-term gross-margin assumptions.

Key Points

  • BTIG reiterates Buy on Birkenstock with a $65 price target, implying about 73% upside from a $37.57 share price.
  • InvestingPro data cited by BTIG shows a 59.18% gross profit margin and a Piotroski Score of 9, underlining strong margin and financial stability.
  • Several other firms lowered targets or maintained cautious ratings after Birkenstock reported preliminary Q1 revenue of 402 million, roughly in line with Bloomberg consensus.

BTIG has reiterated a Buy recommendation on Birkenstock Holding plc (NYSE: BIRK) and maintained a $65.00 price target following the footwear maker’s Investor Day presentation in New York City. At the time of BTIG’s note, the shares were trading around $37.57 - placing the firm’s target roughly 73% above the prevailing share price and notably higher than the consensus analyst target that implies a 63% potential gain.

Management presentation and margins

BTIG said senior management’s Investor Day presentations reinforced the strengths of Birkenstock’s business model. The research note emphasized the company’s capacity for continued double-digit percentage revenue growth alongside industry-leading margins, and it called out the distinct features of the firm’s manufacturing model as a competitive advantage.

Third-party data cited by BTIG supports the margin story. InvestingPro data included in the note shows a gross profit margin of 59.18% for Birkenstock and a Piotroski Score of 9, the latter reflecting strong financial stability across profitability, leverage, liquidity, and operating efficiency metrics.

Model adjustments and cost leverage

BTIG said it made modest downward revisions to its financial model. Those changes reflect Birkenstock’s pre-announced fiscal first-quarter results and updated gross-margin assumptions for fiscal years 2027-2028, which align with the company’s new long-term algorithm. The firm noted these downward adjustments were partially offset by improved leverage on selling, general, and administrative expenses, limiting the overall impact on projected profitability.

Valuation and near-term sentiment

Despite some pullback in the stock attributable to investor concerns about moderating top-line growth, BTIG views Birkenstock’s valuation as attractive relative to peers that are expected to show similar or slower growth profiles. The analyst house said it believes market expectations have been appropriately recalibrated and expressed confidence that the company can meet or exceed current targets. BTIG expects such performance to support multiple expansion, which together with anticipated mid-teens earnings-per-share growth could push the stock higher over time.

Other analyst moves and preliminary results

Birkenstock reported preliminary first-quarter revenue of 402 million, essentially in line with the Bloomberg Consensus estimate of 401.8 million. Following that update and related guidance, several firms adjusted their price targets and ratings:

  • Morgan Stanley lowered its price target to $47 while keeping an Equalweight rating, citing an upcoming Command Day as an important catalyst.
  • Bernstein cut its price target to $50 and maintained a Market Perform rating, noting concerns about the cyclical nature of the footwear market.
  • Williams Trading reduced its target to $49 and left a Hold rating in place after revising estimates for the first quarter of fiscal 2026.
  • Seaport Global Securities initiated coverage with a Neutral rating, emphasizing questions around the sustainability of Birkenstock’s growth strategy and management’s approach to managing scarcity.

Taken together, these analyst actions reflect a cautious but steady market view on Birkenstock as investors weigh strong margin metrics and management commentary against questions over near-term top-line momentum.


Clear summary

BTIG reaffirmed a Buy rating and a $65 price target on Birkenstock following Investor Day, citing robust margins, the company’s manufacturing model, and prospects for double-digit growth. The firm trimmed parts of its model to reflect pre-announced Q1 results and long-term gross-margin assumptions but saw offsetting SG&A leverage. Peer shops adjusted targets downward or maintained cautious ratings after the company’s preliminary Q1 revenue was reported in line with consensus.

Risks

  • Moderating top-line growth - continued softness in revenue growth could weigh on multiples and investor sentiment, affecting the consumer discretionary and apparel sectors.
  • Cyclical nature of the footwear market - cyclicality could pressure near-term performance and valuations for footwear and retail names.
  • Model sensitivity to margin assumptions - downward revisions to long-term gross margins can reduce upside, impacting investors focused on profitability metrics in retail and consumer goods.

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